How Affluent Travelers View Sustainable Tourism

How Affluent Travelers View Sustainable Tourism

dropcap]A[/dropcap] new Virtuoso survey highlights what affluent travelers think when it comes to sustainable tourism.

Results illustrate that travelers remain conscious about how their travels are impacting the world and the lives of the people in the places that they visit.

Virtuoso found that more than 80 percent of respondents said that the pandemic has made them want to travel more responsibly in the future, which echoes identical findings from a survey conducted last year, showing that traveling sustainably continues to be a top priority for luxury travelers.

“The pandemic has led to an interesting phenomenon, taking sustainable travel from afterthought to forethought for travelers who are now searching for more meaning in their lives, their actions and ultimately with their spend,” said vice-chair and sustainability strategist Jessica Hall Upchurch. “Travelers want to know that they, and their money, are making a difference. The pandemic disrupted the industry unlike anything before, but it also shifted priorities, resulting in a renewed commitment from travelers to safeguard the planet and each other. This conscious comeback will continue to transform the way we travel, and it reaffirms our belief that travel can be a force for good.”

This is an excerpt from an article by Janeen Chrristoff, originally published by Travel Pulse.

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