Category: Communications

Booking.com shifts focus to third-party certifications

Reaffirming Booking.com’s commitment to showcase more sustainable travel options to all of its customers, and to help support accommodation partners on actions they can take to operate more sustainably, the leading digital travel platform has announced some updates to how it will display more sustainable choices to travelers around the world, focusing on third-party certifications.

Spotlighting sustainability in the STR space

This week’s move by Booking.com to drop its “Travel Sustainable” badge program for accommodations shines a spotlight on the need for clear, meaningful communication related to environmental practices in the travel industry.

Dutch court finds KLM guilty of greenwashing

Dutch national airline KLM made misleading claims about its sustainability actions in past advertising campaigns, an Amsterdam court ruled today following a 'greenwashing' complaint filed by environmental organizations Fossielvrij and ClientEarth.

2024 Trends Report from Regenerative Travel

In a critical response to the escalating climate crisis, Regenerative Travel has released its 2024 Trend Report, spotlighting the imperative role of the tourism industry in combating the adverse effects of climate change on our planet.

UNWTO launches tool to foster collaboration among Top Tourism Villages

UNWTO has launched the world’s biggest digital hub for communities focused on rural tourism. The ‘TourismConnectsRural’ platform will boost collaboration across the Best Tourism Villages by UNWTO Network, connecting around 200 rural destinations in every global region.

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