Category: Communications

EU to ban greenwashing and ‘Climate Neutral’ Claims by 2026

Parliament and Council have reached a provisional agreement on new rules to ban misleading advertisements and provide consumers with better product information.

Going green: winemakers respond to market demand for sustainable products

The 2022 SWA Impact Report comes on the back of new survey data which finds that 67 per cent of Australians want to purchase only sustainably made wine and 56 per cent of global drinkers “only trust sustainable wine [from Australia] that is officially certified.

VisitBritain launches multi-million pound campaign inspiring visitors to “See Things Differently”

National tourism agency VisitBritain has this week started rolling out its new multi-million pound international campaign for 2023 to drive tourism to Britain. The international...

‘Indian travellers are becoming mindful of how they travel’

BW HOTELIER spoke to Kumar Gaurav Gupta, VP & Country Manager - Indian subcontinent, SAP Concur about sustainable travel

The Future of Destination Marketing: How NFTs Can Promote Unique Travel Experiences

NFTs can be used to showcase the unique features and experiences of a particular location, and to create a sense of exclusivity and collectability that can attract travelers and investors.

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