The Pacific Asia Travel Association (PATA) has become a signatory of The Future of Tourism Coalition with the global mission to place destinations at the centre of recovery strategies.
PATA CEO Mario Hardy said: “While decades of growth before the outbreak of the COVID-19 pandemic have been celebrated by the travel and tourism industry, it has also placed many destinations at risk – environmentally, culturally, socially, and financially. As the industry looks towards recovery, it must realign around a strong set of principles in order to bring about long term sustainable and equitable growth. We encourage all of our members, partners, and affiliated organisations and businesses to show their support and become part of the movement by joining as a signatory to this initiative.”
The coalition was formed in 2020 by six non-governmental organisations (NGOs) comprising the Centre for Responsible Travel (CREST), Destination Stewardship Centre, Green Destinations, Sustainable Travel International, Tourism Cares, and the Travel Foundation.
Almost 550 organisations have since signed up to the coalition’s 13 Guiding Principles, which place destination needs at the centre of tourism’s new future. The Guiding Principles outline a bold vision for tourism’s path forward and is calling on tourism agencies, travel companies, governments, investors, non-governmental organisations, and destination communities to commit to them.
Travel Foundation CEO and chair of The Future of Tourism Coalition, Jeremy Sampson said: “With PATA’s support for the coalition, our initiative is significantly strengthened. PATA was an early advocate of sustainable tourism within the Asia Pacific. By joining The Future of Tourism community, it can facilitate a greater flow of best practice to and from the region.”
This is an excerpt from an article on TTR Weekly.