Fairtrade Coffee Company Branches Out Into Tourism

coffee plantsCafédirect Producers’ Foundation (CPF), the charity arm of the Fairtrade coffee brand, has partnered with Sumak Travel, a UK based social enterprise that specialises in ecotourism, to launch a range of Fair Trade Adventures in Colombia, Costa Rica and Peru. Four new small group tours will give travellers a rare opportunity to meet farmers and artisans behind popular fair trade products such as coffee, chocolate and handicrafts, while also visiting some of Latin America’s most iconic sights and natural wonders.
“As one of the best-loved fair trade brands, many people will already be familiar with Cafédirect. But now, for the first time, they will have the opportunity to meet some of the coffee and cocoa growing communities behind the brand,” said Felipe Zalamea, Director at Sumak Travel. “Homestays, and opportunities to get hands-on with everything from fishing for their own lunch to mixing Peru’s infamous Pisco sours, mean that travellers will really immerse themselves in the local culture and feel like a special guest of their host community, rather than a tourist.”

Read the full article: Fairtrade Coffee Company Branches Out Into Tourism – Blue and Green Tomorrow

Jeremy Smithhttp://www.jmcsmith.com
Jeremy Smith is the editor and co-founder of Travindy. He is a writer and communications consultant working for a more responsible and sustainable tourism industry. He is the author of two books, writes a fortnightly blog on responsible tourism for World Travel Market, and provides consultancy to a wide range of companies and organisations, ranging from National Parks to individual hotels and tour operators.

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