In searching for authenticity, consider who the owner is

In searching for authenticity, consider who the owner is

At the 2016 Adventure Travel World Summit, Keith Henry, CEO of the Aboriginal Tourism Association of Canada, made the following profound statement: “Authenticity equals ownership.” Henry was a panelist in the session “Developing Partnerships with Indigenous Operators and Communities,” and since the Summit, I have been contemplating this statement.

What does ownership mean? And how can this short statement help us unlock the quest for authenticity? As 9 August is the United Nations’ International Day of the Worlds’ Indigenous Peoples, this is the ideal time to explore these questions more in-depth.

This is an excerpt from an article first published by Adventure Travel News. Read the original article here: In searching for authenticity, consider who the owner is. 


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