Is sustainable travel finally going to become mainstream?

The founder of Greentraveller Richard Hammond writes that “where once green travel was considered a niche sector for the socks-and-sandals backpacker, it’s now a regular component of mainstream travel.”


1: “The big change that appears to be taking place now is that where, historically, businesses have driven sustainable tourism programmes, it’s now travellers who are questioning their holiday’s green credentials. Traditionally, certification programmes (often subsidised by local councils or government grants) were used as a tool for businesses to improve their environmental efficiencies. Now they’re as much a marketing tool for potential customers.”

2: There are more than 140 environmental certification schemes worldwide for tourism.

3: “In Sweden, the national accommodation assessment programme — Swedish Welcome — includes sustainability in its core criteria.”


1: Read the whole article.

2: Discuss the issues on the Outbounding forum

3: Follow Greentraveller on Twitter.

Jeremy Smith
Jeremy Smith
Jeremy Smith is the editor and co-founder of Travindy. He is a writer and communications consultant working for a more responsible and sustainable tourism industry. He is the author of two books, writes a fortnightly blog on responsible tourism for World Travel Market, and provides consultancy to a wide range of companies and organisations, ranging from National Parks to individual hotels and tour operators.

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