Set deep in the heart of the Negev desert in southern Israel, a small community is inviting travellers to connect with nature and learn to live a little more consciously.
People understand they need to make changes. They may even know how to make them. The problem is a yawning divide between what people know or say they’ll do and actually changing their behavior and/or taking action.
According to the 2024 European Accommodation Barometer, European hoteliers are setting their investment priorities for 2025 and beyond, aiming to sustain the industry’s positive growth.
