Lapland’s snow-less tourism to focus on midnight sun and autumn colors


Lapland, the northernmost region of Finland, has been a popular winter destination for decades, with foreign overnight stays reaching a new monthly record in December 2022. However, Lapland now aims to improve its summer tourism and increase the number of visitors and overnight stays during the non-snowy season.

The development of year-round tourism is an essential part of sustainable growth in the tourism industry. The long-term goal of the tourism industry is to increase Lapland’s reputation as a summer destination and improve the accessibility of Lapland’s destinations through new flight openings.

All major tourism areas in Lapland, including Rovaniemi, Levi, Ylläs, Lapland North, and Ruka-Kuusamo, as well as Visit Finland, which promotes international tourism nationwide, are involved in the development of summer tourism.

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