When used improperly, AI can wreak havoc. One need not look far in our industry, however, to find examples of how AI is being used in a positive way—in the hotel kitchen to reduce food waste.
Sustainability is, rightly, high on the agenda across the travel industry, and hospitality is no different. Travellers want to know the room they are staying in is as energy efficient as possible and these evolving expectations are driving real change.
Artificial Intelligence (AI) has the potential to revolutionize sustainability practices. Or so the theory. Advancing the sustainability agenda is not (yet) the main driver for businesses to utilise artificial intelligence.
