Responsible tourism has generally had an uneasy relationship with technological development, which is often seen as disempowering and detaching us from the world around. However if – and it is still a big early days if – the likes of blockchain and the growing ‘reputation economy’ deliver on the promises they are making – it may one day become its new best friend.
If tourism companies' food, products and hospitality services meet environmental and social requirements, then operators will be able to use "Organic Pasifika" mark in branding and marketing
As travelers, we have a choice. We can go with international brands and companies or we can purposely chose to support local and use our money wisely to promote sustainable tourism.
