Consumers are increasingly aware of the impact that travel has on the environment and its role in the climate crisis. With tourism accounting for 8% of the world’s carbon emissions and the hotel sector alone responsible for one-eighth of that volume, more travelers are choosing to book hotels with solid eco-credentials.
According to the latest Sustainability Travel Report from Booking.com, 76% of consumers want to travel more sustainably in the coming year (up 15% from 2021), while 65% say they would feel better about booking accommodation if they knew it had a sustainable certification or label (compared with 57% in 2022).