Beer brand Corona has opened registration for stays at Corona Island, said to be the world’s first single-use and plastic-free island with a Blue Verified designation from Oceanic Global
The island is managed by Corona’s international arm, which is owned and operated by Anheuser-Busch InBev. Corona’s US presence is licensed to Constellation Brands, and is not affiliated with the island.
Located off the coast of Colombia, the ecotourism spot was created in collaboration with nonprofit Oceanic Global and is meant to connect guests to nature through immersive experiences that offers educational excursions and workshops. The island will begin welcoming guests in summer 2023 although press materials indicate U.S. residents are not eligible for purchasing stays on it.
Corona Island, which the beer brand first released plans for late last year, plays into the brewer’s larger marketing strategy that routinely spotlights relaxation.
Corona Island is also an opportunity to highlight the beer brand’s environmentally focused efforts. In 2021, Corona became the first global beverage brand to achieve a net zero plastic footprint globally.
Every aspect of the island is meant to be an example of sustainability at play and emphasize a greener way of doing things. The island’s design was led by James & Mau, an international architectural and design firm, in partnership with local Colombian architect, Jairo Márquez. Menus were created by Chilean-born chef Christopher Carpentier, a judge on MasterChef Colombia. Leisure programs were curated by Colombian-born Paulina Vega, a former Miss Universe winner.
“On Corona Island, we are celebrating the majesty and beauty of the outdoors by getting guests engaged in protecting paradise,” said Felipe Ambra, global vice president for Corona in a press release. “Everyone on the team, from our chefs to our architects contributed to creating a truly single-use plastic-free paradise. We look forward to welcoming visitors, rekindling their relationship with nature and hopefully creating more advocates to protect our natural world.”
This is an excerpt from an article by Sara Karlovitch originally published by Marketing Dive.