Tourism Cares and the Jordan Tourism Board have launched the first ever Meaningful Travel Map of Jordan, researching and documenting twelve experiences that are at once powerful and positive for both travelers and communities.
The map, released following 2017’s International Year of Sustainable Tourism for Development, addresses two overlapping trends for tourism today: demand from travelers for authentic, sustainable experiences that make a difference, and the need to use the power of travel to help people and places thrive.
The Meaningful Travel Map of Jordan was released as part of the Tourism Cares with Jordan delegation, a group of 70 leaders from the North American travel industry committed to exploring travel’s potential to drive social impact through tourism.
Each of the twelve experiences is offered by a nonprofit organization or social enterprise that, in addition to providing a quality cultural experience for travelers, also has a program for directly benefiting a disadvantaged population.
“Any trip to Jordan wouldn’t be complete without a visit to Petra and Wadi Rum – and one or two of these enterprises that offer a unique insight into the spirit and people of Jordan,” said Ms. Lina Annab, Jordan’s Minister of Tourism & Antiquities. “Our people and communities have as much to offer as our heritage, and the good news is that you don’t have to choose. You can make a special difference just by coming.”
The Meaningful Travel Map of Jordan is distinctive for two reasons: the extensive due diligence and research behind each of the twelve listings, which is made available to travelers; and being designed explicitly as a resource for both travelers and the travel industry. These quality experiences will benefit from increased visibility and visitation, creating a win-win-win for travelers, company and community.
“The very act of travel can be a force for good and these experiences are really about connecting people: travelers who are exploring Jordan and the dynamic local leaders who are moving these communities forward,” said Derek Hydon, chairman of the Tourism Cares Board of Directors.
The map may be accessed at www.GoLocalJordan.com with contact information and profiles available for each, including for download.
