JetBlue educates travelers in their new “Buy Informed” campaign


When you think of an exotic Caribbean vacation, what comes to mind? Maybe beautiful beaches, delicious cuisines, and souvenirs for your loved ones back home. Before your next Caribbean trip, JetBlue and the U.S. Fish and Wildlife Service urge you to “Buy Informed.”

To support the U.S. Fish and Wildlife Service, JetBlue recently created content in the hopes of starting a dialogue about responsible tourism and educating travelers about how to “buy informed” and travel smart to the Caribbean. JetBlue is now airing a short film on all flights informing customers of the role they play in protecting Caribbean wildlife and preserving the region’s beauty. The video, featuring local Caribbean conservation heroes, will arm travelers with the right questions to ask when purchasing wildlife and plant-related products. View the video video here.

This is an excerpt from an article originally published on CSRWire.

Travindy is an independent website featuring news and opinion on all issues to do with tourism and sustainability. Written primarily for an industry audience, our aim is to support the transformation of the sector into one that is regenerative, restorative and fully inclusive.

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