Sustainability is a top priority for a small minority of travelers, ranging from 7% to 11%, according to a survey from the World Travel & Tourism Council (WTTC).
As this rapidly evolving technology reshapes the industry, it raises an important question: can AI truly replicate the personalised service of human travel agents, or will it work alongside them to permanently alter the future of travel planning?
According to the 2024 European Accommodation Barometer, European hoteliers are setting their investment priorities for 2025 and beyond, aiming to sustain the industry’s positive growth.
