The main objectives of the project were to develop new and sustainable community-based tourism activities and SME development and create pro-poor employment opportunities.
Two-way storytelling helps remove preconceptions and stereotypes by breaking down barriers on both sides of a conversation, not just for the traveller.
After close investigation of township tourism practices and micro-entrepreneurship in South Africa researchers found several barriers prevent township residents from successfully developing their businesses
Rather than offsetting, AccorHotels's insetting approach focusses its CSR initiatives on rehabilitating the very areas the business depends on for survival.
Since it was launched in February last year, 'Compassionate Kozhikode' has been the subject of regular national and international media coverage. World Travel Market in London recently described the initiative as a “groundbreaking destination project.”
