What is ‘mass tourism’? How do we think about it and talk about it? Do we consider all of its contexts, costs, and benefits? Vilhelmiina Vainikka shared this “Good Tourism” Insight.
Consumers are increasingly aware of the impact that travel has on the environment and its role in the climate crisis. With tourism accounting for 8% of the world’s carbon emissions and the hotel sector alone responsible for one-eighth of that volume, more travelers are choosing to book hotels with solid eco-credentials.