When the notion of “ecotourism” was introduced in the late 1970s, it was intended to be ecologically responsible, promote conservation, benefit local populations and help travellers foster a “reconnection with biocultural diversity”. It’s now more of a marketing term, used to give mass adventure-tourism packages a more “responsible” sheen. Visitors might get a nature walk, but interactions with local residents are limited to souvenir sellers at best, and international consortiums arrange everything and keep the profits for themselves.