‘Bluewashing’: the exploitative side of ecotourism against local communities

'Bluewashing': the exploitative side of ecotourism against Indigenous communities

When the notion of “ecotourism” was introduced in the late 1970s, it was intended to be ecologically responsible, promote conservation, benefit local populations and help travellers foster a “reconnection with biocultural diversity”. It’s now more of a marketing term, used to give mass adventure-tourism packages a more responsible” sheen. Visitors might get a nature walk, but interactions with local residents are limited to souvenir sellers at best, and international consortiums arrange everything and keep the profits for themselves.

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