Universally, hotels are adopting sustainability practices. It was claimed that the execution of sustainability can lead to increased guest satisfaction, improved company image and even financial gain.
Overtourism, destruction of habitat and exploitation of communities have indeed created backlash, and a growing number of tourism-related companies are taking proactive steps to get the target off their backs.
What is ‘mass tourism’? How do we think about it and talk about it? Do we consider all of its contexts, costs, and benefits? Vilhelmiina Vainikka shared this “Good Tourism” Insight.
