Sustainability: do actions match words?

Sustainability: do actions match words?

Universally, hotels are adopting sustainability practices. It was claimed that the execution of sustainability can lead to increased guest satisfaction, improved company image and even financial gain.

Despite the prevalence, the crucial question is: areorganizational aspirations congruent with actual implementations?

This paper summarizes the outcome from a study in Singapore that used three research methods. It shows that there are gaps and contradicting phenomena that need to be addressed in sustainability programs.

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