British Airways has partnered with SigncodeUK to further improve its accessibility offering for Deaf and hard-of-hearing customers, with new signed video content containing a variety of helpful travel information being made available to customers both pre-travel and whilst on board.
SigncodeUK is an organisation dedicated to ensuring equal access to information, products and services for the Deaf and hard-of-hearing community and specialises in translating key information into signed videos. As part of the airline’s continued commitment to become the airline of choice for customers travelling with additional requirements, it has collaborated with the organisation to produce signed videos which can be accessed either via a link or unique QR code, allowing customers to receive personalised video messages in sign language.
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