In an era marked by digital transformation and escalating demands for sustainability and corporate social responsibility (CSR), the hospitality industry faces a pivotal opportunity to redefine its operational and strategic frameworks.
According to Dr Thraenhart, niches can help destinations address specific sustainable tourism issues and concerns, while ensuring marketing efforts are highly targeted and effective.
Mass tourism has turned the Italian city of Florence into a “prostitute,” the director of Galleria dell’Accademia has said, sparking anger and calls for her to step down.
Universally, hotels are adopting sustainability practices. It was claimed that the execution of sustainability can lead to increased guest satisfaction, improved company image and even financial gain.
