For sustainable travel to achieve its aims, it must be recast to focus on its impact, how it is measured, its carbon intensivity, and the speed at which this can happen.
Columnist Aurora Dawn Reinke asks what responsible tourism businesses should do when research shows tourists are unaware of sustainability benchmarking and therefore aren't looking for it?
Aim is to create a distribution portal, a ‘One Voice’ approach, for marketing community tourism internationally and showcasing its local and global impact.
Users can explore visual data on topics including Poverty Alleviation, Dispersion of Travel, Carbon Emissions, Sustainable Production, Protected Areas, Gender Equity and Security.
