Reaffirming Booking.com’s commitment to showcase more sustainable travel options to all of its customers, and to help support accommodation partners on actions they can take to operate more sustainably, the leading digital travel platform has announced some updates to how it will display more sustainable choices to travelers around the world, focusing on third-party certifications.
This week’s move by Booking.com to drop its “Travel Sustainable” badge program for accommodations shines a spotlight on the need for clear, meaningful communication related to environmental practices in the travel industry.
Dutch national airline KLM made misleading claims about its sustainability actions in past advertising campaigns, an Amsterdam court ruled today following a 'greenwashing' complaint filed by environmental organizations Fossielvrij and ClientEarth.
