Award-winning viral ad showcasing the finest of Europe’s rail network

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These journeys through Switzerland, Occitanie and Vienna show the excitement and freedom of travelling Europe by train.

What could be more enticing than a winding train journey through the Swiss mountains, sitting opposite tennis star Roger Federer and comedian Trevor Noah?

Not much, according to the jury of the 2023 Rail Tourism Awards. It has just handed Switzerland Tourism the top prize for its promotional film featuring the two celebs on a serendipitous trip through the country.

Run by the European Travel Commission (ETC) and Eurail, the awards celebrate marketing campaigns which show the thrill, freedom and sustainability of travelling the continent by train.

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