(earthtechling) Along with The Ocean Foundation (TOF) and A.T. Kearney, a leading global management consulting firm, JetBlue has released the results of their unique partnership and research focusing on the long-term health of the Caribbean’s oceans and beaches, and a commitment to action developed with the Clinton Global Initiative (CGI).
This collaboration marks the first time a commercial airline has attempted to quantify nature’s wellbeing — in this case, the Caribbean — and directly correlated it to product revenue. The result,EcoEarnings: A Shore Thing, begins to quantify the value of conservation by Revenue per Available Seat Mile (RASM), the airline’s base measurement.
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