Jetblue report says healthy ecosystems increase revenue

(earthtechling) Along with The Ocean Foundation (TOF) and A.T. Kearney, a leading global management consulting firm, JetBlue has released the results of their unique partnership and research focusing on the long-term health of the Caribbean’s oceans and beaches, and a commitment to action developed with the Clinton Global Initiative (CGI).

This collaboration marks the first time a commercial airline has attempted to quantify nature’s wellbeing — in this case, the Caribbean — and directly correlated it to product revenue. The result,EcoEarnings: A Shore Thing, begins to quantify the value of conservation by Revenue per Available Seat Mile (RASM), the airline’s base measurement.

Read whole story here.

Jeremy Smith
Jeremy Smith
Jeremy Smith is the editor and co-founder of Travindy. He is a writer and communications consultant working for a more responsible and sustainable tourism industry. He is the author of two books, writes a fortnightly blog on responsible tourism for World Travel Market, and provides consultancy to a wide range of companies and organisations, ranging from National Parks to individual hotels and tour operators.

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