Trip.com Group’s Sustainable Travel Consumer Report 2024 reveals a gap between sustainability awareness and action among global travelers, emphasizing the need for clearer consumer education and offerings.
Women are reshaping African tourism in unprecedented ways, both as discerning travelers and innovative industry leaders. This shift is expected to make 2024 a defining year for women's influence across the continent's travel landscape.
According to the Harvard Business Review, companies that invest sufficiently in sustainability will outperform those that do not, particularly among younger consumers.
