app will assist tour operators with the process of sourcing new, emerging and community-based tourism businesses and experiences for their tours and itineraries
Responsible tourism has generally had an uneasy relationship with technological development, which is often seen as disempowering and detaching us from the world around. However if – and it is still a big early days if – the likes of blockchain and the growing ‘reputation economy’ deliver on the promises they are making – it may one day become its new best friend.