In a concerted effort to promote sustainability and innovation, the Municipality of Syros-Hermoupolis is taking steps to drive positive change and position itself as an eco-conscious destination, aiming to enhance the quality of life for both residents and visitors whilst preserving its natural ecosystem and cultural heritage.
Data show a large willingness as 82 percent say they want to act sustainably, but only 22 percent have changed their behavior.
This is why Copenhagen’s official tourism organization has introduced CopenPay—a new initiative transforming green actions into currency for cultural experiences.