Initiative is part of TUI Care Foundation’s Tourism for Development Fund, which has committed €10 million to support social and environmental projects in Least Developed Countries (LDCs) in collaboration with UN Tourism.
Edinburgh is set to become the first city in Scotland to introduce a tourist tax after Scottish government granted powers to local authorities to introduce visitor charges.
According to the Harvard Business Review, companies that invest sufficiently in sustainability will outperform those that do not, particularly among younger consumers.
"I believe it's time to alter the composition of destination marketing organizations (DMO) to take into account important travel-related issues that impact communities and the planet. Specifically, I am calling for the appointment to tourist boards of experts who have the credentials to weigh in on the existential crisis of climate change."
Helsinki named world’s most sustainable travel destination — The Global Destination Sustainability Index measures the sustainability of travel destinations in four different categories using more than 70 indicators.
