The Arctic island, renowned for its glaciers and fjords, is expanding airports and hotels to energize its economy, even as it tries to avoid the pitfalls of overtourism.
If the fund shows both impact and returns are possible, maybe the financial markets will take sustainable tourism more seriously as a business opportunity — a critical factor for industry-wide change
Sustainable events can be satisfying and interesting because they make it worth attending in person because the planner has taken steps to connect participants to a destination in a meaningful way, perhaps through the authentic cuisine, local entertainment or a community service project.
