Following several years of pandemic-induced downturn, the travel sector is not only back, it’s positively booming. According to the World Travel & Tourism Council, the industry is expected to bring in some $9.5 trillion in 2023 — which accounts for 95% of its pre-pandemic levels.
A year’s increase of tourism in Spain ends with Madrid activating a black level measure for the influx of visitors to the city over the festive season.
What is ‘mass tourism’? How do we think about it and talk about it? Do we consider all of its contexts, costs, and benefits? Vilhelmiina Vainikka shared this “Good Tourism” Insight.
Following this summer's heated protests against overtourism, there's some good news. For every overcrowded tourist spot in Europe, there are plenty of places around the world that need more visitors.
