In a time where travelers often race from one experience to the next, Africa's tourism industry is intentionally working to slow things down -- and in doing so, creating more meaningful, restorative experiences.
And onstage on the third day of the Phocuswright Conference, the founder of Morris Air, JetBlue, WestJet and Azul Brazilian Airlines went in a different direction yet again from the rest of the aviation community by calling the push toward sustainable aviation fuel (SAF) "nonsense."
For U.S. travel advisors, recommending truly sustainable African safaris can feel like navigating a jungle of certifications. While clients increasingly expect sustainable options, identifying genuinely responsible operators amid numerous eco-labels and certifications has become increasingly complex.
