SaimaaLife is a Finnish story-based nature wellness and lifestyle media startup exploring potential of VR to promote sustainable tourism. Founder Mari Pennanen speaks with Elizaveta Ragozina
Reports of wildlife triumps have gone viral over the past month, as we desperately search for silver linings and light-hearted animal pictures and stories to cheer us up. But unfortunately, many of the animal stories that have been shared thousands of times on social media, just aren't true.
How long can DMOs survive without their traditional sources of funding and how will tourism marketing look post-coronavirus? Despite unprecedented challenges, this crisis is also an opportunity for the industry to reinvent itself.
In these unprecendented times where worldviews and values are being reassessed and reordered, there is a unique opportunity to connect the health crisis to climate change and advocate for solutions that address both.
It’s a tough time for tourism marketers but going dark isn’t necessarily required. Here are some examples of campaigns that are striking the proper tone.
