Tapping a new breed of travellers’ increasing environmental awareness and penchant for off-the-beaten-track experiences, travel agencies and tour companies are cashing in on a small but growing business segment as they adapt and evolve in a fast-changing industry.
The digital revolution has severely disrupted the industry not just in Singapore but around the world, where more and more people plan, manage and book their travels online on their own.
To survive, companies have turned to “experiential tourism” that focuses on creating immersive and meaningful experiences for travellers — and sustainable tourism, or eco-tourism, is quickly becoming a hot-seller.
This is an excerpt from an article originally published on Today Online.
