Hotel Indigo, part of IHG’s Luxury & Lifestyle portfolio, is launching a first-of-its-kind offering—in the U.S. and U.K.—where those who live in the same zip code, or postcode, as a Hotel Indigo can now “borrow” everyday necessities at no cost. The program, Borrowed by Hotel Indigo, which comes on the heels of the brand’s largest marketing campaign, The World’s Neighborhood Hotel, will aim to foster connection and build community.