Japan’s strategy to tackle overtourism as visitor numbers soar

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Japan's strategy to tackle overtourism as visitor numbers soar

Japan welcomed over 2 million international visitors for a fourth consecutive month in September.

International tourists have been flocking back to Japan with visitor numbers nearly reaching pre-pandemic levels, according to government statistics.

While it’s good news for the country’s tourism industry and hospitality sectors which struggled with Japan’s snail-pace reopening after COVID-19, the numbers are putting pressure on people who live there.

The country’s tourism minister has announced new prevention measures to combat problems of overtourism.

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