Calgary spurs visitor and influencer stories in national campaign by positioning the city as the Basecamp to Adventure

In Calgary, you can enjoy the world-famous Calgary Stampede, a vibrant music scene, and sled down the popular luge and bobsleigh tracks, part of the legacy of the 1988 Winter Olympic Games. Canada’s third-largest city has plenty to offer, but what truly sets it apart from other Canadian urban destinations? Proximity and ease of access to The Rocky Mountains, for one.

Over the past two years, Tourism Calgary (in partnership with Destination Think!) has set out to show how distinct and valuable a Calgary visit can be through an annual content marketing campaign: Basecamp to Adventure.

Calgary is an amazing, diverse city, but there is a perception among some young travellers that it lacks a vibrant urban scene that can compare to other major Canadian cities like Toronto, Montreal, or Vancouver.

This is an excerpt from an article first published by Destination Think!. Read the original article here: Calgary spurs visitor and influencer stories in national campaign by positioning the city as the Basecamp to Adventure.