FREE BRIEFING: Social Entrepreneurship in Tourism – The Conscious Travel Approach

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Anna Pollock, Founder of Conscious Travel, was invited to create a context document that could help identify, promote and support social entrepreneurship within a rapidly changing tourism and hospitality sector. The Conscious Travel Approach articulates an emerging form of community-driven, responsible tourism designed to deliver much higher net positive impact in host communities by shifting from the current orientation towards volume growth to broader stakeholder flourishing.

The document is a thought piece designed to stimulate fresh thinking, discussion and collaboration among faculty. It integrates much of the re-thinking taking place outside tourism that has helped foster the growth of social entrepreneurship elsewhere.

You can download the free PDF here

Jeremy Smith
Jeremy Smith
Jeremy Smith is the editor and co-founder of Travindy. He is a writer and communications consultant working for a more responsible and sustainable tourism industry. He is the author of two books, writes a fortnightly blog on responsible tourism for World Travel Market, and provides consultancy to a wide range of companies and organisations, ranging from National Parks to individual hotels and tour operators.

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