A new initiative has been launched in the city of Kozhikode in Kerala, which aims to ensure the city lives by the mantra of how responsible tourism should work in destinations: Better places to live, Better places to visit. CalledCompassionate Kozhikode, developed by the District Administration, in partnership with award-winning Indian responsible tourism pioneers The Blue Yonder, local organisations like Indian Institute of Management, Kozhikode, and many hundreds of local volunteers. And it is very different to most of what has gone before.
Read the whole article on the WTM Website