Overtourism, destruction of habitat and exploitation of communities have indeed created backlash, and a growing number of tourism-related companies are taking proactive steps to get the target off their backs.
France has announced it is banning smoking on beaches as part of a wider campaign to help people quit. By the first half of 2024, the four-year 'plan anti-tabac' will also see lighting up prohibited outside of schools and in government-owned forests and green areas.
Red Sea Global (RSG), the multi-project developer behind the world’s most ambitious regenerative tourism destinations, The Red Sea and Amaala, has achieved the highest score recorded to date in the prestigious Platinum LEED v4.1 Cities: Plan and Design accreditation from the U.S. Green Building Council (USGBC).
Amsterdam has desperately been trying to shake off its ‘party capital’ image - with limited success. After its 2023 campaign urging drunken British tourists to ‘stay away’ failed, the city is trialling a softer approach.
While the Japanese are famed for their polite and welcoming nature, the concentration of crowds at famed attractions is straining some of Japan’s hotspots.
