From India to Indonesia, Asian travelers are becoming increasingly conscious about sustainable choices — and perplexed by them. The travel industry needs to understand this — and failing to do so might be tantamount to greenwashing in the eyes of consumers.
A new Virtuoso survey highlights what affluent travelers think when it comes to sustainable tourism.
Results illustrate that travelers remain conscious about how their travels are impacting the world and the lives of the people in the places that they visit.
The 2021 edition of the index highlights the vital need to invest in T&T, the impact of COVID-19 and how sector stakeholders can draw on T&T development strategies to build back better.
Helsinki named world’s most sustainable travel destination — The Global Destination Sustainability Index measures the sustainability of travel destinations in four different categories using more than 70 indicators.
