Gabby Walters is an expert in crisis and disaster recovery marketing. In this “Good Tourism” Insight, Dr Walters shares some of what she knows about traveller concerns during and after a disruptive event and what travel & tourism stakeholders can do to mitigate losses and bounce back strongly.
In this interview, award-winning blogger and marketing specialist, Ursula Petula Barzey, tells Rebecca Waller how the Black Travel Alliance came about and what urgently needs to change in order for travel industry to become more reflective of society at large. Ursula shares the key findings of the BTA’s #PullUpForTravel campaign and the alliance’s plans to conduct a global Black traveller study.
New research published in the journal of Global Environmental Change suggests that a few ‘super emitters’ are responsible for half of global aviation emissions. The analysis draws together data to give the clearest global picture of the impact of frequent fliers, who have a big impact on the climate crisis that affects everyone. The researchers estimated the cost of the climate damage caused by aviation’s emissions at $100bn in 2018.
VisitScotland chief Malcolm Roughead shares how his organisation has worked with host communities and other tourism stakeholders to plot a responsible and sustainable route out of the COVID crisis. . In this post, Malcolm talks about how Scotland has managed opening up to visitors, and more generally about the trend towards transformational travel.
It’s long been the case that destination marketers have largely ignored Black travellers. But with the widespread protests following George Floyd’s murder, the industry is rightly being called out. It’s time to go beyond mere representation and focus on holistic change from the inside out.
