National tourism agency VisitBritain has this week started rolling out its new multi-million pound international campaign for 2023 to drive tourism to Britain.
The international GREAT Britain marketing campaign invites visitors to ‘See Things Differently’, showcasing Britain as a dynamic, diverse and exciting destination, packed full of activities to come and enjoy now, with a warm British welcome at its heart.
The first phase of the 2023 campaign, with a budget of £9.8 million, gets underway this week and runs until early spring focused on markets where VisitBritain is seeing strong recovery including the USA, its largest and most valuable market, Canada, the Gulf Cooperation Council (GCC) countries and European markets including France, Germany and Spain.
In Europe and the GCC, the ‘See Things Differently’ advertising campaign – ‘Spilling the Tea on Great Britain’ – uses a play on Britain’s love of tea, through destination images and short films (see launch film here) to tell a fresh and exciting story about the experiences on offer, showing visitors that ‘whatever your cup of tea, we’ve got it.’