This year marks the 20th anniversary of the Adventure Travel Trade Association under the leadership of CEO Shannon Stowell. While the ATTA existed prior to 2004, many of the organization’s signature features – from events like the annual Adventure Travel World Summit to resources like Adventure Travel News – were born of Stowell’s vision for a global adventure travel community.
For the last 20 years, a key part of that vision has been an unwavering commitment to sustainable development and responsible tourism, which is now formalized as the ATTA Sustainability Resource Center.