Saudi Arabia has become a “must-see destination”, Zurab Pololikashvili, secretary-general of the United Nations World Tourism Organisation, said in Riyadh during the opening ceremony of World Tourism Day this weekend.
“This is a country that always looks forward, and in big ways,” he continued. “Saudi Arabia is now the second-biggest place for foreign direct investment projects in all the Middle East and Africa. I’m proud to say we count on the support of Saudi Arabia.”
The UNWTO has celebrated World Tourism Day in September since 1980. Every year, world leaders meet to discuss objectives and milestones to further boost the tourism sector, and this year was no different as about 500 top officials from 145 countries convened at the Four Seasons Hotel Riyadh to talk about the industry’s latest developments, with a focus on sustainability, humanity and prosperity.