Booking, Expedia, and TripAdvisor join forces to battle fake reviews

Booking, Expedia, and TripAdvisor join forces in the battle against fake reviews

Some of travel’s biggest companies are joining forces with other major players that rely on online customer reviews to launch a global coalition for trusted reviews to help ensure consumers can make informed purchase decisions.

The coalition includes Booking.comExpedia Group and Tripadvisor, which helped organize the effort. Joining the travel companies are Amazon, job and recruiting website Glassdoor and business review website Trustpilot.

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