Every year on September 27, World Tourism Day seeks to spread awareness about the importance of tourism and its impact on the environment, communities and more.
This year’s theme is “Tourism and Green Investments,” highlighting the ever-growing urgency to align tourism objectives with climate initiatives and how the travel and tourism industry must invest accordingly. The best part? Travelers are on board.
Currently, 87% of travelers are focused on sustainability and want to do good in the communities in which they’re traveling. In honor of World Tourism Day, destination marketing organizations (DMOs) can showcase their commitment to providing sustainable tourism and experiences.