The adventure specialist achieved a new score of 91.2 on the B Corp Impact Assessment, an increase from its 2018 score of 82.7.Â
This comprised an improvement of in excess of 10% in Intrepid’s overall social and environmental performance, focusing on the company’s practices specifically in 2020 and 2021.
B Corporations are businesses that “meet the highest standards of verified social and environmental performance, public transparency and legal accountability” to balance profit and purpose.
James Thornton, chief executive of Intrepid Travel, said there are currently more than 180 sustainable certifications available in the tourism industry. “This makes it incredibly difficult for consumers to differentiate which ones are trustworthy or legitimate,” he said.
The assessment evaluated the environmental and social impact of the business within all 32 of Intrepid’s majority-owned companies in five categories: governance, workers, community, environment and customers.
Under the governance category, Intrepid amended its constitution to protect its commitment to pursue both profit and purpose for the future.
The B Corp auditing process reportedly helped Intrepid to better understand the diversity of employees within its business, which lead to it to be more inclusive, attract talent, tell its brand story and set new goals.
As of June 2021, 91% of Intrepid’s suppliers are majority-owned by a citizen of the country where they operate and together support over 28,000 workers worldwide.
In October 2020, Intrepid Travel became the first global tour operator to set verified science-based carbon reduction targets approved by the Science Based Targets initiative (SBTi).
This is an article by Will Payne, originally published by TTG Media.
