Cumbrian water bottle promotion slated by plastics campaigners

Cumbrian water bottle promotion slated by plastics campaigners

The woman behind the Plastic Free Cumbria movement has criticised a campaign that sees images of the county’s iconic landscape being used on millions of single-use water bottles.

Aqua Pura, which sources its water in the Eden valley and has a bottling plant near Armathwaite, uses pictures from Cumbria Tourism’s #theplacetobe campaign on its plastic bottles.

But Marcia Frith, who is trying to raise awareness of the damage plastics are having on the environment, believes it is the wrong message for the county to be sending out to tourists.

She has written to Cumbria Tourism asking them to rethink the campaign featuring single-use plastic drinks bottles – which are contributing to the current environmental crisis.

Aqua Pura stresses its bottles are 100 per cent recyclable, and the company is committed to protecting the local environment.

Mrs Frith set up the Plastic Free Cumbria page on Facebook following the Blue Planet II TV series, which featured shocking footage documenting the impact plastic waste is having on marine life.

This is an excerpt from an article originally published by News & Star.

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